>> "Here, the journalist writes that "[Daft Punk] opted for their own small-scale marketing strategy", having billboards popping up all over the world and TV sp

>> "Here, the journalist writes that "[Daft Punk] opted for their own small-scale marketing strategy", having billboards popping up all over the world and TV spots doesn't sound at all like a small-scale operation to me, just creative. I assume that a lot of recording artists out there would love to have access to such small-scale marketing strategy." I think the journalist means it's small compared to the huge marketing operation a record label would usually put in place for this kind of release.