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I wonder, what is the equivalent of the "titanium case" for a website or mobile app rollout?

• anonymous 13y ago
  A laptop and/or tablet in a titanium case with a client certificate installed and a server that requires the client to present said certificate for authorization, i.e. https
• apalmer 13y ago
  There is none... that's the whole point. The eschewed today's marketing methods for yesterdays, no digitally distributed copies to music influencers, instead they sat down and let them hear it in person a couple times.
  • quahada 13y ago
    Not entirely. Daft Punk had a big success with free streaming on iTunes a couple weeks before the album was officially for sale. This got listeners onto iTunes, where Apple put up a pre-sale button. Music industry convention is that pre-sales count towards 1st week sales. The end result is artificially high opening week sales, which further builds the buzz. I personally think this album helped the reluctant labels signup for iTunes Radio, since labels were able to see free streaming can convert into digital purchases.