Musicians make a song listenable, but not necessarily a hit. There are many artists out there who write music that is as good (or sometimes better) as that writ

Musicians make a song listenable, but not necessarily a hit. There are many artists out there who write music that is as good (or sometimes better) as that written by artists who make it, and who will remain mostly unknown outside a circle of dedicated followers. If success depended on good music alone, they would be better known than they are. I guess there is more than one reason for this, image and marketing are just two. Here, the journalist writes that "[Daft Punk] opted for their own small-scale marketing strategy", having billboards popping up all over the world and TV spots doesn't sound at all like a small-scale operation to me, just creative. I assume that a lot of recording artists out there would love to have access to such small-scale marketing strategy. But that's just me, and what do I know?