The first step in getting a click is gettin an impression. On the other extreme, I've actually found myself right clicking into an organic search because I fee

The first step in getting a click is gettin an impression. On the other extreme, I've actually found myself right clicking into an organic search because I feel bad for charging UPS for my laziness. (Yes I do realize how ridiculous this is on so many levels. However, do not assume that well plassed text ads do not get click thrus)