I really liked their advertising posters. They were unlike anything I have seen in a really long time and actually did work on me. Two or three days before the

I really liked their advertising posters. They were unlike anything I have seen in a really long time and actually did work on me. Two or three days before the release of the album those posters popped up all over Hamburg. I saw them at least twice on my way to work and the city. Just the helmets, album name, record label. Very unlike all the other ads (even those for music, usually concerts, with big bold letters, many colours) you tend to see in those spaces. I’m fairly certain that those posters made me preorder the album and wait until midnight to download it – listening to the album stream they offered while waiting for the download – instead of buying in in a few months (maybe for a bit less money). I’m not the biggest Daft Punk fan and I’m usually not waiting for new stuff to be released. Usually I only notice that a few months later. Daft Punk made me actually anticipate something and that was really nice (plus, the album kicks all kinds of ass – undoubtedly their best work since Discovery, probably even surpassing that).