I think a better summary of the article would be, "Cool technology can give you an edge, but doesn't mean anything if you aren't providing profound value to a p

I think a better summary of the article would be, "Cool technology can give you an edge, but doesn't mean anything if you aren't providing profound value to a paying customer." So often as geeks we look for a problem to solve with the latest technology/language we're fascinated with, rather than looking at our own lives and professional experience and at problems we need solved that might have broad applicability to identifiable, verifiable others regardless of how sexy the guts of that solution are. Its the classic trap to fall into, and despite all the resources out there telling you not to, more technology startups make this mistake than don't. As geeks, we are drawn to technology, not attuned to market needs. Must learn difference. Thats how it is for me, anyway, and I think its what the author meant :)