Being able to build something cool is not good enough. Neither is fast performance. Both are important, but the human commitment and real ability to make actual

Being able to build something cool is not good enough. Neither is fast performance. Both are important, but the human commitment and real ability to make actual individuals happy at firms that are potential customers is more important than either. Doing what you say you will do--promising delivery dates and consistently meeting or beating them, for example--wins big. Convincing potential customers that you will work ten times as hard as the nearest competitor to please the customers wins sales. Version management, customer support, and documentation quickly become vitally important. to summarize this article, delivering and committing to your customer/client. common sense business etiquette IMO, but strangely enough — an easy and strong differentiator, so many people fail at this concept. on the flip side, I'm also known to support the notion of rejecting your customer. there is a good read about it in the book, Mavericks at Work.