As the proverbial nerd I can appreciate this, but as a paying customer I am not amused. In my view, a company can joke and take on a more friendship-like role,

As the proverbial nerd I can appreciate this, but as a paying customer I am not amused. In my view, a company can joke and take on a more friendship-like role, but only if their core business is flawless. How funny would the google doodle be if the search results were below par that day? Experiences may vary, but I buy tickets a number of times a year directly from the KLM site (I have to), and the process never fails to be mildly infuriating. 404's, timeouts, random vague errors, lost bookings, being logged out, not being able to check in for unknown reasons, having to fill out an identical form numerous times, there is always something. Personally, I would have focused on some of the more boring yet fundamental issues of the site.