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I'd say it is mostly novelty. Video could do the same job, maybe even slightly better. We have considered adapting it into a video as well, but then everyone do

I'd say it is mostly novelty. Video could do the same job, maybe even slightly better. We have considered adapting it into a video as well, but then everyone does that. Second important factor after novelty was integration of signup form and other interactive elements within the story. With video, that's not possible.

modernerd 13y ago
Perhaps you should do a split test. I've seen great results from the signup forms that http://wistia.com http://wistia.com allows you to embed anywhere in a video. I'm not affiliated, but am impressed with the product; check out their "Call to action" and "Turnstile email capture" features in the embed builder on this page: http://wistia.com/product/superembeds http://wistia.com/product/superembeds