4 ms·
I love it that you've produced this and I think the simplicity of it is wonderful but I fear the story could leave someone a bit confused. It's confusing first
by petenixey 13y ago
I love it that you've produced this and I think the simplicity of it is wonderful but I fear the story could leave someone a bit confused.
It's confusing first of all because you've chosen a product which people don't generally sell online - fish. If you'd chosen bikes or clothes it would have made sense.
The other thing is on the "play" version - it takes about half the animation before you even get to the online bit and when you do, the illustration of how A/B testing actually works only takes up a tiny bit of real estate.
For my money I'm not convinced that the offline analogy really adds to it. You know your market better than me (or anyone else here except Pete and Dan) but I feel like you could jump straight in with a story about an online store.
"Mike sells bikes online but he's not sure which ones to put on the front page. Will he get the most sales from showing someone bikes on the frontpage or showing them chainsets? He doesn't know and he finds it hard to read his analytics to figure out which one is best. VisualWebsiteOptimiser does all this for him..."
- paraschopra 13y agoThanks for the feedback. Yep, we had debated whether fish is the right product to be sold online. We concluded that probably the choice of what product is sold is not as important as demonstrating the actual confusions during the sales process (both online and offline). We considered selling books, cakes and some other products but with fish, the options were limited and very clearly distinct.
- vinhboy 13y agoAgreed. First off, I was distracted by that slideshow because I kept thinking, "Who the f sells fishes online?" Second, I felt like there were two points in the video because of the whole offline analogy. 1) Selling online is better than offline 2) A/B testing makes you more money
- TwistedWeasel 13y agoApparently you can buy fish online. http://www.pikeplacefish.com/buy/ http://www.pikeplacefish.com/buy/
- speeder 13y agoBeside the stupidity of selling fish online... You CAN do A/B testing of sorts on the physical store too. This might break the attention of people that know that. I guess the intention were good, and the drawings are of good quality, but otherwise the execution is just terrible.
- CGamesPlay 13y agoAgree with this. When I saw "no solution" it immediately removed the faith I had in the site's ability to follow the scientific method.