Yeah, you could interpret my feedback as saying that you're addressing the what but not the why. Looking at it as sales/marketing copy though I'd say that your

Yeah, you could interpret my feedback as saying that you're addressing the what but not the why. Looking at it as sales/marketing copy though I'd say that your biggest competitor by far isn't people not understanding what it is but people thinking "Why don't I just change my site and see what happens?" In that context I'd guess this story telling format is perfect for taking a concept like 'prevent acceptance of false hypotheses by controlling for external variation through randomized trials' and turning it into a visceral "Oh fuck. That's painful!" moment your target market can relate to.