Why is this evil? As an user trying to shop around, its a great way to get notified on a cheaper retailer. As long as, the cheapest retailer is shown and not al

Why is this evil? As an user trying to shop around, its a great way to get notified on a cheaper retailer. As long as, the cheapest retailer is shown and not always the same retailer or the one who pays more to show up in the plugin, this seems ok to me.