4 ms·
It was hinted at in the article, but the publisher sells the book to Amazon for less than the cover price. Of course, I have no idea if Amazon's purchase price
by ajtaylor 13y ago
It was hinted at in the article, but the publisher sells the book to Amazon for less than the cover price. Of course, I have no idea if Amazon's purchase price is a percentage of the cover. But if it's not (and that's what I would have negotiated) then changing the cover price won't affect the revenue to the publisher.
- abhaga 13y agoRetailer's purchase price is almost always a percentage of the cover price.
- ajtaylor 13y agoThen I guess it's up to the publisher to do the math and see what works out to more profit in the end: keeping prices the same w/ less volume, or dropping the price and (hopefully) increasing the volumn.