I forgot to mention that SenSage usually is treated as a "write-only" data store, you never delete anything except when it reaches its "age-out" date (on order

I forgot to mention that SenSage usually is treated as a "write-only" data store, you never delete anything except when it reaches its "age-out" date (on order of 2 to 10 years usually). This is very important for its native purpose, log data storage. For legal reasons companies that store logs related to HIPAA (health care records), SOX (public company financial records), CDR/IP-R (call-data/IP), PCI (Payment/Credit/Debit card data) need to keep records about what went on with their routers/switches, computers, servers, apps, so they can reconstruct a cross-device slice of any activities of interest for legal purposes. (It's also useful for maintaining operational integrity and proving SLAs). In this context here of media-related storage, not throwing data away has some nice advantages in that you can always track the evolution of all interaction with the media over time. (e.g., capture media download trends ...) Then engine can store it all. Many users load 200GB+ daily of log data into the data engine.