The publishers/authors who think Amazon are making too much profit can open their own stores/sites and sell that way. It is a free transparent market. They ca

The publishers/authors who think Amazon are making too much profit can open their own stores/sites and sell that way. It is a free transparent market. They can also go to competitors like Walmart and give them whatever deal works for the goals. Or they can use rebates which keep the profit the same for the store (Amazon) but lowers the price the consumer pays. I don't see any reason why they are making demands on Amazon's pricing and profits, but don't see fit to adjust their own.