It's not meant to sell you a product, it's an attempt to position and differentiate the Apple brand (the fact that they feel this is necessary is pretty interes

It's not meant to sell you a product, it's an attempt to position and differentiate the Apple brand (the fact that they feel this is necessary is pretty interesting). Think of it this way. How is Apple different from IBM PCs | generic MP3 players | Android phones | Samsung? Well, Apple only releases a few versions of a given product at a time, they obsess over details, leave out any non-essential features in favor of simplicity/elegance, etc. etc. Compared to the confusion in more generic markets, you always know what you get when you buy an Apple product. Also, California, USA, innovation, rah rah rah. Disclaimer: my "background in marketing" is one marketing course I'm taking right now, so I'm clearly extremely qualified to comment on the topic.