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Maybe I'm hopelessly naive, but why don't the publishers drop their prices by 5-10%? Since Amazon is selling books at a percentage of the cover price, dropping
by ajtaylor 13y ago
Maybe I'm hopelessly naive, but why don't the publishers drop their prices by 5-10%? Since Amazon is selling books at a percentage of the cover price, dropping the cover price should theoretically offset the decreasing Amazon discount. I know that books have the price printed on them, but what a great marketing project it could be: "Look, we're dropping our prices across the board by 5%. Go buy a book!"
- lettergram 13y agoor Amazon just keeps it at the same price, making more money.
- ajtaylor 13y agoIt was hinted at in the article, but the publisher sells the book to Amazon for less than the cover price. Of course, I have no idea if Amazon's purchase price is a percentage of the cover. But if it's not (and that's what I would have negotiated) then changing the cover price won't affect the revenue to the publisher.
- abhaga 13y agoRetailer's purchase price is almost always a percentage of the cover price.
- ajtaylor 13y agoThen I guess it's up to the publisher to do the math and see what works out to more profit in the end: keeping prices the same w/ less volume, or dropping the price and (hopefully) increasing the volumn.