You're right about the content, and even more right about properly understanding AdWords metrics and finding the right information. Let's say you even have AdW

You're right about the content, and even more right about properly understanding AdWords metrics and finding the right information. Let's say you even have AdWords experience - if your new idea is in a different realm to your experience, you still won't be able to interpret data meaningfully; if your new idea is in the same realm, then you should be meeting a known need not relying on AdWords to tell you whether your idea is shite or not.