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long copy ad = ad that has a significant amount of text (i.e. where you actually need to stop and read at the text, vs. ads that only have 5 words that your bra
by GuiA 13y ago
long copy ad = ad that has a significant amount of text (i.e. where you actually need to stop and read at the text, vs. ads that only have 5 words that your brain parses with the rest of the ad)
- stephengillie 13y agoOh, so long copy = tl;dr? I know marketing types will agonize over each line like poets imagining dramatic public approval, but most people will only see the words "Made by Apple in California", which brings about a "well, duh" moment, at least to me.
- habitue 13y agoNo long copy is the wall of text in a magazine ad. The exact opposite of tl;dr. It was more prevalent in the past, and you don't see it any more.
- ulisesrmzroche 13y agoYou still see it everywhere in advertising, think of informercials for example, or high quality ads in magazines.
- Mithaldu 13y agoCheers for explaining. :)