>I once heard that soft (non-informative) car ads are run not to advertise their product, but to make people to recently bought or own that brand feel good abou

>I once heard that soft (non-informative) car ads are run not to advertise their product, but to make people to recently bought or own that brand feel good about their decision Interesting concept, but couldn't you make ads that do both? I feel like the "Think small" ad [1] must have worked both for people who were looking to purchase a car at the time and those who'd already bought a Volkswagen. [1] http://www.creativereview.co.uk/images/uploads/2013/07/think_small_0.jpg http://www.creativereview.co.uk/images/uploads/2013/07/think...