Businesses don't get the attention they want and have little idea if the attention they get from spamvertising are curious page views, capable buyers or people

Businesses don't get the attention they want and have little idea if the attention they get from spamvertising are curious page views, capable buyers or people that think their business is crazy. Quite a common theme on HN. Also having to know the name of a business to search for them biases everything towards big players. Good luck remembering these http://25.media.tumblr.com/tumblr_kwkfi5tqEi1qzqh0wo1_500.png http://25.media.tumblr.com/tumblr_kwkfi5tqEi1qzqh0wo1_500.pn... when you need them. Impossible to remember app/startup names are one of the failures of the web's design. And the design of computers in general. When I need contacts or video chat I shouldn't have to memorize brands like Facetwitter or Skype, only contacts and video chat. New players that improve on those services can live under those tags. Top bloggers and news services are adopting content farm tactics because that's the model that fits the web. So journalism/news that the web was supposed to liberate from censorship and centralization are declining in quality and usefulness because of the current web's design pays them through ad impressions. Commercial advantage of a new model for the web has to be significant and decentralization could be a feature but I don't think THE feature. For Linux customization, price reduction and feature parity were THE feature. In the early days it didn't have feature parity. A new model getting feature parity with the current web seems like a harder task.