Normally I don't believe in making these kinds of posts but - I've never heard of the McWrap before. Is it really "summer blockbuster" level of advertising? H

Normally I don't believe in making these kinds of posts but - I've never heard of the McWrap before. Is it really "summer blockbuster" level of advertising? Have I been able to insulate myself that well from such things with ad-block and watching pirated tv shows (which have the ads excised)? Or was that hyperbole in the article?