The consultant at the end critical of McDonald's focus on variety is really thinking wrong for McDonalds. Chipotle and Five Guys of course should focus - they h

The consultant at the end critical of McDonald's focus on variety is really thinking wrong for McDonalds. Chipotle and Five Guys of course should focus - they have to take a niche market to compete with the bug guys. McDonalds as the market leader has to go for variety if they want to keep growing sales.