Hey, yeah there are two things regarding Google Analytics, First it's in Google's terms, have a quick look here there's an interesting write up regarding this

Hey, yeah there are two things regarding Google Analytics, First it's in Google's terms, have a quick look here there's an interesting write up regarding this topic that covers it better than I could here in this short amount of time: http://searchengineland.com/how-many-google-privacy-policies-are-you-violating-50182 http://searchengineland.com/how-many-google-privacy-policies... Secondly GA collects personal data from your users which in most legislations means that you need to inform users about that fact (most notoriously Europe).