They're semi-funny reply emails, but I don't really understand how he was having fun with them. Doing it for the lulz of punking individual users trying to get

They're semi-funny reply emails, but I don't really understand how he was having fun with them. Doing it for the lulz of punking individual users trying to get help? Seems a bit like being a bully on an individual kid. Possibly cathartic though if he's being swamped by misdirected support emails... maybe?