And this is new to you? Hate to be the bearer of bad news, but you have been seeing personalized ad retargeting like this for the past few years and not even n

And this is new to you? Hate to be the bearer of bad news, but you have been seeing personalized ad retargeting like this for the past few years and not even noticing. The ad is going to get more and more personal because that is what makes it effective. If you choose to opt-out then expect to see more ads and ones that are of the spray-and-pray variety.