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I'd like to add to story that shows just how intrusive some of this advertising has become. Last week I searched for flights on skyscanner.net from 'place A to

by junto 13y ago

I'd like to add to story that shows just how intrusive some of this advertising has become. Last week I searched for flights on skyscanner.net from 'place A to place B'. Yesterday I was reading the Guardian online, and wham, there is a big advert stating "book now to fly to 'place A to place B', from 224 GBP". Advertising is starting to get so personal that I have started to balk against it on principle. There is just no way I will click on that advert, ever, sorry.

evgen 13y ago
And this is new to you? Hate to be the bearer of bad news, but you have been seeing personalized ad retargeting like this for the past few years and not even noticing. The ad is going to get more and more personal because that is what makes it effective. If you choose to opt-out then expect to see more ads and ones that are of the spray-and-pray variety.