I can't understand why it took them so long. Seriously, not trolling. Fear of regulation, maybe? The geospatial data they (and all other carriers) have is a go

I can't understand why it took them so long. Seriously, not trolling. Fear of regulation, maybe? The geospatial data they (and all other carriers) have is a gold mine for advertisers, researchers, marketers, etc. AT&T never had any trouble screwing users in order to make money, so I doubt it's scrupulous or moral grounds. The only reason I can imagine is that they weren't allowed to do it. I guess this became so ubiquitous - everybody and their mother are now tracking you: Facebook, Google Latitude, Apple, Glancee, Banjo, plus thousands of other geofencing-enabled apps - that FCC can't say anything about AT&T jumping on the bandwagon, too.