Targeted ads are actually small businesses' greatest weapon against large businesses. My company, LiveLoop, sells PowerPoint collaboration software. How do we

Targeted ads are actually small businesses' greatest weapon against large businesses. My company, LiveLoop, sells PowerPoint collaboration software. How do we get it in front of users? We buy Google ads. For 50 cents a click we get in front of the narrow sliver of people who desperately want our software NOW. And our users are ecstatic about our product once they start using it -- without targeted ads, they'd never have heard of us. How does Google Apps, one of our competitors, advertise? However they want to. Billboards in Times Square. Super Bowl commercials. Anything they want, really. Startups begin by serving narrow audiences, and targeted ads are today's best way of finding narrow audiences. This may end up hurting the wrong people.