I find it hard to fault any organization for trying social media in 2012. In fact, I think it's actually worse for the head of marketing at any organization to

I find it hard to fault any organization for trying social media in 2012. In fact, I think it's actually worse for the head of marketing at any organization to not spend any money on social marketing and stick to just traditional media. Or at least have a good reason to have avoided it. Failed to get the right audience? Lack of clear goals? Wrong strategy? Unfortunately, par for the course in marketing ...