People take great pride in where their business is based. And making that fact know is valuable. Whether it is a brewery in Bend, Oregon, a tech firm in Mounta

People take great pride in where their business is based. And making that fact know is valuable. Whether it is a brewery in Bend, Oregon, a tech firm in Mountain View or a fashion company in New York City. To have a domain which instantly says where you are is valuable. So, another motivation might be branding the city and the businesses which function within the city. NYC already has the Made in NY program http://en.wikipedia.org/wiki/Made_in_NY http://en.wikipedia.org/wiki/Made_in_NY this is another step in the city branding itself and its industry.