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Yahoo is building a content engine. In a play on the 'chicken returning to the egg' strategy, Yahoo recognizes the negative regression of the Internet towards p

Yahoo is building a content engine. In a play on the 'chicken returning to the egg' strategy, Yahoo recognizes the negative regression of the Internet towards portal sites driven by Facebook. This is the original trend that got Yahoo going in the first place, and what is the thing that always wins in Yahoo land? Content. Content is king in that land of Yahoo and summarization of a neverending stream of content is a faster way to get more people to see more content and thus more ads. Yahoo is making a new portal, one built around summarization of personalized content.

notatoad 13y ago
>Yahoo is making a new portal Yahoo already has a portal - that's what their homepage is and it's hugely popular. The nature of a portal though, is to transport the user somewhere - they are taking all their huge number of pageviews and sending those users on to somewhere else. Yahoo's acquisitions seem to be the opposite of making a portal - they're bringing more and more of the content onboard, trying to turn their portal into a destination. or rather, buying up enough actual destinations that the portal can promote their own products instead of lucky third parties.