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Yes they deserve it especially as you said because they made the choice to ignore everyman. And now you have all this story with their name on it, and all the w
by nazka 13y ago
Yes they deserve it especially as you said because they made the choice to ignore everyman. And now you have all this story with their name on it, and all the war, government and secrecy effects around that. How people can't be at least frustrated or even more feeling themselves fooled with a total absence of marketing by Palantir?
I am not saying it's like "If you've got nothing to hide, you should tell us what you're doing". I am saying that you have to be able to manage the public image of your company even if it is a private company. Or things like that will happen and it will be hard to restore your reputation over people you ignored.
It's all about the communication, public image, reputation... There are even companies dedicated to do that for you. I don't know for instance they should use the same idea behind their website: a company of high quality dedicated to BigData, and advertise that in every public media with nothing related to war, secrecy or others things... Just a company providing high value products to who you want.