"a consultant hired to build an in-house CRM wouldn't pitch "Our CRM is going to be easy to use", they'd pitch "Your sales team will close more deals in less ti

"a consultant hired to build an in-house CRM wouldn't pitch "Our CRM is going to be easy to use", they'd pitch "Your sales team will close more deals in less time when using our tool." Sadly, we product people often get hung up on the feature set of our product. No matter how many times we repeat "Features do not sell software. Benefits sell software.", we often revert to implementation details when pressed for why customers should care about our apps. And when we start thinking in terms of benefits, we pick bad, non-specific, frilly benefits, like "Easy to use" and "Sleekly designed." Does anyone ever try to sell software as being hard to use and clunky?" " - patio11