37 Signals also skip Photoshop in their process: http://37signals.com/svn/posts/1061-why-we-skip-photoshop http://37signals.com/svn/posts/1061-why-we-skip-photo

37 Signals also skip Photoshop in their process: http://37signals.com/svn/posts/1061-why-we-skip-photoshop http://37signals.com/svn/posts/1061-why-we-skip-photoshop (2008) so the NoPSD movement is not new really. It depends on the skillset, if you only have a designer they will probably end up with Photoshop and Illustrator comps, if you have a UX/UI person they can probably work faster and make a better/real-world comp in html5/css3 etc that is also truer to the medium. Everything looks so good in PSD/AI and then the conversion leads to problems, better to comp in the final format nowadays.