If the mobile operators could charge 50% of mobile users $15 a month extra for a flat rate data plan it would dwarf any revenues they could get from trying to r

If the mobile operators could charge 50% of mobile users $15 a month extra for a flat rate data plan it would dwarf any revenues they could get from trying to run services themselves (ringtones, video etc is peanuts for most operators). Plus, they can get incremental revenues through providing enablers like billing, CRM data, location feeds to third party service providers.