I know several small businesses (hairdressers etc) that have a wrong phone number or other data in Google's "zero click" information. One even has the number of

I know several small businesses (hairdressers etc) that have a wrong phone number or other data in Google's "zero click" information. One even has the number of another hairdresser by the same name. Now while it's nice that people can in theory update their business information using that site (that I myself had never heard of before either), but the reality of the matter is that, even in the 21st century, the modal local business owner just isn't very good with computers and the Internet. The difference? The website they get from some (probably also local) webdev company comes with customer support. Google has none. Wrong or outdated information? One phone-call with a human being and it's fixed. Try that with Google. They'll be talking to a robot and filling out form after form after form, in no-time. Believe it or not, but "figuring out this Google stuff" probably takes them at least a whole afternoon.