Am I missing something? For LA, it's telling me that the hipster areas are Silver Lake, WeHo, Venice, etc. Well, duh. As the Dothraki would say, "It is known."

Am I missing something? For LA, it's telling me that the hipster areas are Silver Lake, WeHo, Venice, etc. Well, duh. As the Dothraki would say, "It is known." Why doesn't it actually show the individual establishments adding heat to the map? I realize I could just search for it on their site, but I don't know if the measure of relevance would be the same. I'm really curious what's causing all that bacon heat.