This is the argument that many subreddits on Reddit took in the beginning - the content that is voted up deserves to be where it is. What ends up happening is t

This is the argument that many subreddits on Reddit took in the beginning - the content that is voted up deserves to be where it is. What ends up happening is that the low hanging fruit, the stuff easily consumable gets upvoted 'faster' because you don't need to think about it -- you digest it, upvote it, and you are done. If you do this with enough banal content, the users who care, the users who want the site to be about interesting and important stories, leave, and the cycle continues. It ends up turning into an "Eternal September".