Yeah, from what I've seen fraudulent advertising, bait and switch, and various other shady tricks are dominant strategies in adwords advertising within some cat

Yeah, from what I've seen fraudulent advertising, bait and switch, and various other shady tricks are dominant strategies in adwords advertising within some categories, and I haven't seen any obvious effort by Google to curb it. If there was some way for Google to act as a reliable Better Business Bureau replacement, that rating would be a great addition to their ranking algo.