I agree, but an issue to think about is how would a startup fit into this equation? Venues like AppleTV and XBOX 360 are generally closed, proprietary systems

I agree, but an issue to think about is how would a startup fit into this equation? Venues like AppleTV and XBOX 360 are generally closed, proprietary systems that have some extent of control over what content flows through their pipes. Fareed, I'm so glad to see posts like this as I was starting to think that every person going to Startup School was interested in making some sort of social network/photo/"web 2.0" site. We should definitely hang out. =)