It started as a hobby project and they are quite insistent that it still is, it's just an extremely popular hobby project. The whole thing is essentially run in

It started as a hobby project and they are quite insistent that it still is, it's just an extremely popular hobby project. The whole thing is essentially run in a crowd-sourcing "I can improve/change that, so I will"-type of way. So substitute joke for hobby and you are spot on.