I can't speak as to how this service works, but web fonts, in general are really neat. For example: The ability to specify a font subset, so that only the 7 g

I can't speak as to how this service works, but web fonts, in general are really neat. For example: The ability to specify a font subset, so that only the 7 glyphs you actually use in your company name can be downloaded instead of the entire font, changing the data moved for just that single transaction from several megabytes to a few kilobytes. Extrapolate that to a handful of faces and a few hundred thousand visits and it adds up pretty quick. Not to mention you can now stop using Comic Sans. :o)