for some keywords search ads, are also a free service to users if you make a Copernican turn in your perception. the problem for end users for ads is the auctio

for some keywords search ads, are also a free service to users if you make a Copernican turn in your perception. the problem for end users for ads is the auction mechanism. it may seem that from quarter to quarter GOOG has to report better earnings and more ad placements seem to be an easy way to achieve increased revenue, albeit jeopardizing their main organic search experience. at my zombie startup, "Vadlue" (http://www.vadlue.com/node/en/contact http://www.vadlue.com/node/en/contact), we tried to strip ads out of search results and them searchable, browseable etc. maybe future lies in not making ads look more annoying by mixing them inside content, but making 'some content' behave like ads.