Of course -- H&FJ is an excellent foundry, and they're not competing in the same space as, say, Google Web fonts. That's what I mean by not competitive. It's a

Of course -- H&FJ is an excellent foundry, and they're not competing in the same space as, say, Google Web fonts. That's what I mean by not competitive. It's a completely different league, as it sounds like you're well aware. The people who like H&FJ for the quality will subscribe and use this service, while those looking for a commodity option will avoid it -- perhaps even to the benefit of H&FJ. I know I'll subscribe shortly, which is why I hope this works for their business. It really is an interesting decision when compared to the providers whose offerings keep dropping in price to compete in a commodity market.