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Ironically, opting out by people like you is part of what makes it work for the advertisers. Basically, it is hard enough to opt-out that only the few people w
by joshuaellinger 13y ago
Ironically, opting out by people like you is part of what makes it work for the advertisers.
Basically, it is hard enough to opt-out that only the few people who really hate junk mail do it. This improves the efficiency of the channel from say 0.9% to 1.1% response rates (just guessing).
Until someone like Outbox starts taking the responders out of the channel, the advertisers won't change behavior.