3 ms·
In the short term, it is a waste to 'undeliver' mail so you can send it digitally. However, if they can get some traction, it would drive a lot of direct mail
by joshuaellinger 13y ago
In the short term, it is a waste to 'undeliver' mail so you can send it digitally.
However, if they can get some traction, it would drive a lot of direct mail advertising digital. I hope they make it work. There are still 80+ billion pieces of junk mail sent in the US each year.
My company (http://www.exemplartech.com http://www.exemplartech.com) is working on this from the advertisers side but we need companies like Zumbox, Doxo, Manilla, and Outbox to get the consumers to change behavior.
- toomuchtodo 13y agoOr just let me opt out of your paper spam. If I want something, I'll go find it on my own.
- pavel_lishin 13y agoI was under the impression that spam was one of the bigger sources of revenue for the post office...
- joshuaellinger 13y agoAbout $17B out of $65B. http://about.usps.com/who-we-are/postal-facts/#H2 http://about.usps.com/who-we-are/postal-facts/#H2 89.5 letters * $0.20 = ~ $17B.
- joshuaellinger 13y agoIronically, opting out by people like you is part of what makes it work for the advertisers. Basically, it is hard enough to opt-out that only the few people who really hate junk mail do it. This improves the efficiency of the channel from say 0.9% to 1.1% response rates (just guessing). Until someone like Outbox starts taking the responders out of the channel, the advertisers won't change behavior.