The goal of connecting people with value-providing businesses is a noble one, but the problem is the difficulty in using advertisements as reliable indicators o

The goal of connecting people with value-providing businesses is a noble one, but the problem is the difficulty in using advertisements as reliable indicators of a product's merit. Economists have written about the prominence of advertisements as signaling mechanisms, but the bottom line is that I would rather rely on customer reviews than ad placement when it comes to determining if I want to buy a product.