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I've been thinking about this too. IMHO, the only reason to advertise that is beneficial for both the consumer and the advertiser, is to provide information. Ie
by RivieraKid 13y ago
I've been thinking about this too. IMHO, the only reason to advertise that is beneficial for both the consumer and the advertiser, is to provide information. Ie.: our product is objectively better than the competition for certain consumers, but the problem is, they don't know about us. So we create a ad campaign, that will be beneficial for both the consumers and our company.
- md224 13y agoThe goal of connecting people with value-providing businesses is a noble one, but the problem is the difficulty in using advertisements as reliable indicators of a product's merit. Economists have written about the prominence of advertisements as signaling mechanisms, but the bottom line is that I would rather rely on customer reviews than ad placement when it comes to determining if I want to buy a product.
- RivieraKid 13y agoI absolutely agree, most of the time ads don't help consumers make better market decisions.