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The issue there is that the "organic" results you're talking about that show in either the map or the carousel aren't organic at all - they're google local list
by akharris 13y ago
The issue there is that the "organic" results you're talking about that show in either the map or the carousel aren't organic at all - they're google local listings. As a restaurant, you are now incentivized to a) buy ads to get traffic from the ad units b) give google data (effectively building a whole other website) through google+/local.
You are very much being de-incentivized from investing in a page that is outside of google's universe, because you're only shot there is pure organic, which matters less and less.
- 3825 13y agoI find this interesting. I didn't think of Google local listing as not organic but I did the search in the article[1] and sure enough it takes a lot of the real estate. Perhaps, Google could publish a standard way to write your own self-hosted Places page? We will still have questions on how the ranking will work and whether Google will prioritize its own Google+ place pages over self-hosted place pages but I think this would be a start. What do you think? [1] http://i.imgur.com/Bf74Dd7.png http://i.imgur.com/Bf74Dd7.png
- leoc 13y agoWell, thereby hangs a tale. But the short answer is that, by and large, Google seems to be aggressively uninterested in scraping that kind of structured/semantic data from the public Web. In fact it even seems to have been active in trying to prevent that kind of data from finding its way into webpages at all: remember the arcane but nasty scrap about metadata in HTML5? Well, this is what that was all about.
- Shooti 13y agoScraping/doing it semantically has copyright implications (Re: Europe) so realistically the Google-owned approach is the most viable one.
- 3825 13y agoDoes Europe think that the robots.txt approach is cumbersome for "content" owners? If someone doesn't want anyone to crawl, they'd put something like User-agent: * Disallow: /
- brlewis 13y agohttp://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.html http://googlewebmastercentral.blogspot.com/2013/05/getting-s...
- saalweachter 13y agoFirst, why do you think Google Maps doesn't crawl the web? Second, why do you think that every business either has a web page or wants a web page?
- tomkarlo 13y agoGoogle local listings come from a wide range of sources. It's basically the phone book.